SE EU member state

Cookie consent rules in Sweden

What LEK (2022:482) 9 kap. 28 § and PTS expect from your cookie banner: when you need consent, how the reject option should look, and what has been enforced.

Sources checked 28 October 2026. Not legal advice.

Cookie law

Lag (2022:482) om elektronisk kommunikation (Electronic Communications Act), Chapter 9, § 28

Official guidance

Banner languages

Swedish

What the rules say

  • Get consent before using non-essential cookies.
  • Consent must be given actively and can be withdrawn.
  • Explain the purposes, the cookies used, any third parties and each cookie's retention period.
  • Cookies used only for website statistics are not automatically 'necessary'.

Enforcement examples

  • 2023

    PTS inspected cookie use on sites including Folkhälsomyndigheten and Konsumentverket; the operators fixed the issues and the cases were closed.

    Source

How PrivacyPill handles this

  • Nothing optional runs before a choice. Google tags start with Consent Mode v2 set to denied; other scripts marked with data-pp-category wait until their category is allowed.
  • Equal first-layer buttons. "Accept all" and "Reject non-essential" sit side by side with the same weight, and a settings button lets visitors withdraw consent at any time.
  • Consent per purpose. Analytics, marketing and functional cookies can be allowed separately in the preferences panel.
  • Languages. Swedish isn't built in yet — rewrite the English texts in the customizer to show your own translation.
  • Proof of consent. Every choice is logged pseudonymously with the banner version, exportable as CSV.
Set up your banner

Frequently asked questions

Sources

This page summarises official sources checked on 28 October 2026. It isn't legal advice; regulators update guidance, so follow the links for the current text.

Rules in nearby countries

All countries