IT EU member state
Cookie consent rules in Italy
What Privacy Code, art. 122 and the Garante expect from your cookie banner: when you need consent, how the reject option should look, and what has been enforced.
Sources checked 28 October 2026. Not legal advice.
Cookie law
Decreto legislativo 196/2003, Codice in materia di protezione dei dati personali (Privacy Code), Article 122
Official guidance
Banner languages
Italian
Asking again
Don't ask again within six months of a refusal, unless your processing changes materially or you can't recognise the earlier choice.
Italian is the default nationwide; sites aimed at South Tyrol may also need German.
What the rules say
- Closing the banner with the X must keep only technical cookies — no optional tracking.
- Scrolling alone isn't consent; any other interaction must be an unambiguous, recordable choice.
- After a refusal, don't show the banner again for six months unless something material changes.
- Cookie walls are generally unlawful unless an equivalent option without tracking is offered (assessed case by case).
- Analytics can count as technical only under strict conditions, such as aggregated statistics and no combining of data.
How PrivacyPill handles this
- Nothing optional runs before a choice. Google tags start with Consent Mode v2 set to denied; other scripts marked with data-pp-category wait until their category is allowed.
- Equal first-layer buttons. "Accept all" and "Reject non-essential" sit side by side with the same weight, and a settings button lets visitors withdraw consent at any time.
- Consent per purpose. Analytics, marketing and functional cookies can be allowed separately in the preferences panel.
- Ask again after 6 months. Set "Remember the choice for" in the customizer to 180 days or less.
- Languages. The banner ships in Italian, so you're covered.
- Proof of consent. Every choice is logged pseudonymously with the banner version, exportable as CSV.
Frequently asked questions
Sources
This page summarises official sources checked on 28 October 2026. It isn't legal advice; regulators update guidance, so follow the links for the current text.