By country

Cookie consent rules across Europe

Every EU country implements the ePrivacy rule on cookies in its own law, and national regulators publish their own guidance on what a banner must look like. Pick a country to see its law, regulator, specific expectations and enforcement — each with links to the official source.

What's the same everywhere in the EU

  • Consent first

    Cookies that aren't strictly necessary — analytics, ads, most embeds — need consent before they run.

  • Real choice

    Consent must be freely given, specific, informed and unambiguous: no pre-ticked boxes, no 'by scrolling you agree'.

  • Easy to withdraw

    Visitors must be able to change their mind as easily as they gave consent, and you must be able to prove consent.

European Union

Outside the EU

Sources checked 28 October 2026. These pages summarise official guidance and aren't legal advice.